Cuppy, the celebrity daughter of Nigerian billionaire, Femi Otedola, said in a press release “There are so many rich textures and sounds in Africa and the time is now for the world to embrace our diversity. Each and every week I’ll be bringing a dynamic guide to discovering and celebrating the biggest and best sounds from across Africa.”
Real name Florence Ifeoluwa Otedola, described it as a “life-changing” contract and a “dream job” on social media revealing, “I’m the first-ever African @AppleMusic @Beats1 radio host? Pinch me! This is for you Africa”
— Cuppy (@cuppymusic) May 28, 2020
The first episode of ”Africa Now” will be aired on Sunday 31 May, 3pm (Nigerian time). Cuppy will showcase Africa’s new forms of music, highlife, Afrobeats, hip hop, Alte, Afro bongo and RnB, a blend of traditional and contemporary music mixed for her audience in the weekly one hour show.
As a face and voice behind Apple Music in Africa, Cuppy will bring the world to the continent and vice versa.
The deal with Apple Music is labelled a “watershed” and ”first of a kind” by the entertainment industry watchers. Besides DJing, the show will see Cuppy entertain listeners with interviews with artists across the continent and beyond.
“The show represents a journey from West to East and North to South, but more importantly a narrative of Africa then to Africa now,” Cuppy said. African music and artists in recent years have gained widespread recognition outside the continent and onto the pop charts in the US, Europe and Asia.
Last year, Apple Music created the Africa Now Playlist that featured Burna Boy’s hit ”Money Play.” The playlist is constantly updated accommodating some of the hottest hits in Africa.